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the study was two years out of every two years, brand sponsorship, 64 percent who saw in April 2009 to 49 percent of Internet users in April 2007 the greatest increase in confidence levels. Regional level, Latin America, Colombia and Venezuela 81 percent of Internet users and 79 percent of Brazilians with the way countries are relying on brand sponsorship. In contrast, the Swedish online consumers (33 percent) between at least twinning effect (36 percent), Latvia and Finland (38 percent). In comparison, the United States by the brand sponsoring the U.S. 72 percent of consumer confidence in the Internet survey of 12 of the 50 countries represented.
Branded websites, the world's most reliable advertising an advertiser, to form, where China (82 percent) are affected. China, Pakistan (81 percent) and Vietnam (80 percent) followed. (40 percent), Sweden and Israel (45 percent), low confidence among consumers in the Internet websites of brands drawbacks. In the U.S., Internet users, trusted brand sponsorship to put the United States, 21 of the 50 countries surveyed 62 percent.
"In different countries they focus their advertising strategies as the advertising industry clear guidelines for the regional differences. It also shows that word of mouth, despite the right decision when it comes to consumers, advertisers still have this process great influence on it. Nielsen, which most people commentary online advertiser's site or e-mail to provide information about the company before it was sent has been shown by previous studies supports the monitoring site, and they by the reaction.'s a golden opportunity for advertisers, Carson said the tone and comments form digital content to the public before reaching consumers. "
Personal recommendations or views published online consumer advertising as the most reliable are the latest Nielsen Global Survey of over 25,000 clients online or countries.Ninety 50 percent of consumers according to the online consumer survey, said the recommendations of people believe, they know while 70 percent of consumer confidence published opinions online. "Over the years, consumer generated media explosion, mouth fixed in the mouth that people know or consumers online is not enough to increase consumer confidence in the process" Jonathan Carson, line, said International President, Nielsen Company.
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